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Full-Time
$95,000 - $125,000

Director of Narrative Change

Impact
Remote (with occasional travel)
The Director of Narrative Change is a senior level leadership role within the Department of Impact, and is responsible for leveraging the mission, vision, values, and approaches of Cities United to communicate a compelling yet straightforward narrative of the people, places, and experiences that make up Cities United and our partner cities.
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About the Role

The Director will develop and oversee internal and external communications strategies and design, implement and manage Cities United’s public relations strategy. The Director will lead and coach a small team of highly motivated and equipped individuals who will develop and manage Cities United’s national and local narrative change strategies and development of tools. The Director will support elected and appointed officials in telling their story to shift the narrative and advance advocacy. The Director will work with the Executive Leadership Team to track, monitor, and analyze the progress of all narrative and storytelling initiatives and special projects. These functions and the duties and responsibilities listed below are essential to positively impacting the asset-framed narrative of Black men and boys and violence prevention within the communities Cities United partners alongside. This position reports to the Senior Director of Impact.

Key Responsibilities

Leadership, Administration & Management 
  • Leads the narrative team with inspiring, empowering leadership that guides the sometimes competing priorities and removes roadblocks so that creative team members can work creatively to achieve goals. 
  • Ensures that the best combination of work is initiated to meet the mission and achieve the vision. Serve as an advisor and proofreader for other Cities United communications Co-Manages the brand & narrative across departments to gather findings and identify opportunities for creative content development and implementation 
  • Approves work plans, facilitates performance reviews, approves time-off requests, and serves as a conflict mediator between team members Effectively communicates project expectations to team members and stakeholders in a timely and transparent fashion 
  • Manages the performance of the team toward organizational goals and individual development goals. Manages external communication partnerships (including Consultants) As part of the senior leadership team, the Director of Narrative Change is responsible for supporting and engaging professionally with individuals from Cities United’s key stakeholder groups 
  • Each senior leadership team member is expected to lead by example and represent Cities United’s core values and principles in their day-to-day activities. 
  • Members of the senior leadership team are responsible for supporting the organization in reaching its annual fund development goals.
Strategy & Data Management 
  • Co-Develops, manages, and updates departmental portfolio/scope of work Generates anecdotes and data to tell stories that exemplify Cities United’s mission and strategic direction 
  • Manages narrative change projects from strategic inception through implementation, looking beyond the scheduling to an understanding of the implications of projects for the whole 
  • Department of Impact and organizational strategies Contribute to the development of an integrated storytelling plan, thinking strategically about the roles of marketing communications: public relations, website, collateral, advertising, and social media 
  • Reviews approve and monitor all departmental project plans, scopes of work, and concept papers Develops/maintains productive, strategic relationships with Cities United partners. 
  • Partners with executive leadership and leadership team to develop and implement a recruitment strategy 
  • Develops news releases and leverages relationships within the media community to gain coverage for important Cities United events, stories, and announcements. 
  • From initial assessment to impact evaluation, partner with the Deputy of Impact and the Director of Digital Storytelling to create straightforward, common sense ways to measure the impact of departmental initiatives 
  • Recommends and implements proactive and creative approaches to support narrative change strategies at the national and local levels Monitors current events and works with Executive Leadership Team to identify Cities United’s response and make recommendations for creative content in response to national or local occurrences 
  • Works across the organization to create a storytelling culture Leads the development of written pieces highlighting activities and experiences related to Cities United’s approach to safe, healthy, and hopeful communities
Growth & Development 
  • Ensures that the work is suitable, on schedule, within budget and scope (including quality). 
  • In partnership with the Deputy of Impact, develops and monitors departmental budget, including program and project budgets and approves team member expenditures. 
  • Monitors and analyzes departmental capacities; advocates for resource needs Co-develops approves, and oversees team member professional development 
  • Supports the development and creation of fundraising and comprehensive campaign marketing collateral, including direct appeals, case statements, gift proposals, and videos. 
  • Supports grant writing to ensure alignment with Cities United’s overall message.
OTHER DUTIES AND RESPONSIBILITIES:
  • Supports special projects, including the Cities United Annual Convening, National Youth Violence Prevention Week, Crime Prevention Month, and more. 
  • Meets regularly with other Directors to strategize, develop and implement departmental communication plans

Essential Duties & Responsibilities

Leadership, Administration & Management 
  • Leads the narrative team with inspiring, empowering leadership that guides the sometimes competing priorities and removes roadblocks so that creative team members can work creatively to achieve goals. 
  • Ensures that the best combination of work is initiated to meet the mission and achieve the vision. Serve as an advisor and proofreader for other Cities United communications Co-Manages the brand & narrative across departments to gather findings and identify opportunities for creative content development and implementation 
  • Approves work plans, facilitates performance reviews, approves time-off requests, and serves as a conflict mediator between team members Effectively communicates project expectations to team members and stakeholders in a timely and transparent fashion 
  • Manages the performance of the team toward organizational goals and individual development goals. Manages external communication partnerships (including Consultants) As part of the senior leadership team, the Director of Narrative Change is responsible for supporting and engaging professionally with individuals from Cities United’s key stakeholder groups 
  • Each senior leadership team member is expected to lead by example and represent Cities United’s core values and principles in their day-to-day activities. 
  • Members of the senior leadership team are responsible for supporting the organization in reaching its annual fund development goals.
Strategy & Data Management 
  • Co-Develops, manages, and updates departmental portfolio/scope of work Generates anecdotes and data to tell stories that exemplify Cities United’s mission and strategic direction 
  • Manages narrative change projects from strategic inception through implementation, looking beyond the scheduling to an understanding of the implications of projects for the whole 
  • Department of Impact and organizational strategies Contribute to the development of an integrated storytelling plan, thinking strategically about the roles of marketing communications: public relations, website, collateral, advertising, and social media 
  • Reviews approve and monitor all departmental project plans, scopes of work, and concept papers Develops/maintains productive, strategic relationships with Cities United partners. 
  • Partners with executive leadership and leadership team to develop and implement a recruitment strategy 
  • Develops news releases and leverages relationships within the media community to gain coverage for important Cities United events, stories, and announcements. 
  • From initial assessment to impact evaluation, partner with the Deputy of Impact and the Director of Digital Storytelling to create straightforward, common sense ways to measure the impact of departmental initiatives 
  • Recommends and implements proactive and creative approaches to support narrative change strategies at the national and local levels Monitors current events and works with Executive Leadership Team to identify Cities United’s response and make recommendations for creative content in response to national or local occurrences 
  • Works across the organization to create a storytelling culture Leads the development of written pieces highlighting activities and experiences related to Cities United’s approach to safe, healthy, and hopeful communities
Growth & Development 
  • Ensures that the work is suitable, on schedule, within budget and scope (including quality). 
  • In partnership with the Deputy of Impact, develops and monitors departmental budget, including program and project budgets and approves team member expenditures. 
  • Monitors and analyzes departmental capacities; advocates for resource needs Co-develops approves, and oversees team member professional development 
  • Supports the development and creation of fundraising and comprehensive campaign marketing collateral, including direct appeals, case statements, gift proposals, and videos. 
  • Supports grant writing to ensure alignment with Cities United’s overall message.
OTHER DUTIES AND RESPONSIBILITIES:
  • Supports special projects, including the Cities United Annual Convening, National Youth Violence Prevention Week, Crime Prevention Month, and more. 
  • Meets regularly with other Directors to strategize, develop and implement departmental communication plans

ORGANIZATIONAL RELATIONSHIPS

Will primarily interact with the Executive Suite, Deputy of Impact, Department of Impact Team, Partners, and Other Team Members. Will lead the Narrative Change team: Sr. Associates and Associates.

‍PHYSICAL DEMANDS
Must be able to work for extended periods of time from the laptop and cellular phone. Must be able to lift 30 to 50 lbs.
WORK ENVIRONMENT
This is a 100% remote position with access to dedicated office space located in Louisville, KY, and Washington, DC.  Travel required 6+ times a year. 

Benefits & Support

Cities United is a project of Tides Center and joining the Cities United team includes a competitive salary along with a generous benefit package including but not limited to:

Premium health care plan including vision, dental, and life insurance
Retirement plan with employer match
12 Vacation days per year
Sign-On Bonus & Work-From-Home stipend
12 Wellness days per year
Free Employee Assistance Plan

Qualifications

Required
  • 5+ years of software engineering experience
  • Strong proficiency in Python, Java, or Go
  • Experience with distributed systems and microservices
  • Solid understanding of database design and optimization
  • Experience with cloud platforms (AWS, GCP, or Azure)
Preferred
  • Experience with Kubernetes and containerization
  • Background in machine learning or data engineering
  • Open source contributions
  • Experience leading technical projects

What We Offer

Competitive Compensation

Base salary + equity + bonuses

Remote-First Culture

Work from anywhere

Health & Wellness

Full medical, dental, vision coverage

Learning & Development

$2,000 annual learning budget

Flexible PTO

Unlimited vacation policy

Equipment Setup

BaLatest MacBook + $1,000 setup budget

Life at
Cities United

Our team is passionate about reducing gun violence in our communities. We believe in fostering a collaborative environment where everyone can do their best work and grow their careers.

What Our Team Says

Working at Cities United has allowed me to blend my research and storytelling skills with my passion for building safe, healthy, and hopeful communities. I’ve grown here from intern to Director, surrounded by a team that pushes me to innovate and stay grounded in purpose. I choose to stay because this movement is changing lives and reshaping systems, and I’m grateful to be a part of it.
Margarett M.
Director of Research and Innovation
My experience working at CU has been extremely pivotal; its been life-changing, even. doing this work brings the best out of me and im doing work that MATTERS. working at CU has allowed me to grow in ways that i dont think would be possible elsewhere. I chose to work here because I truly believe in what we do, and why we do it. I also believed in Anthony’s leadership long before he brought his talents to CU. Working on behalf of Black communities has always been important to me in my work, and being at CU allows me to do just that.
Jeremy B.
Event Operations Administrator
From Day 1, I've learned that folks who are planted at Cities United bloom. Working here allows me to give back to my people in an incredibly tangible, rewarding way.
Paul J.
Director of Local Elected Officials United
Cities United has been a transformational space to work and grow in my career. The unique practice of centering Blackness unapologetically and prioritizing the health of its leaders makes CU exceptional in the landscape of nonprofit work.
Rachel A.
Sr. Advisor of Strategic Coordination

Equal Opportunity
Statement

We are an equal opportunity employer committed to building a diverse and inclusive team.We welcome applications from candidates of all backgrounds, experiences, and perspectives.

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